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BEIJING, Aug 20 - China's SenseTime, which sellsaugmented reality technology to other companies, has seen globaldaily active users of that tech grow to 100 million from itslaunch of the business in 2016, a company executive said.
Augmented reality (AR) features allow users to apply filtersor effects such as cat ears or photos or even livestreamed videoto visual content. Apps that employ SenseTime's AR tech includeTwitter-like Weibo, video site Bilibili andsocial e-commerce app Xiaohongshu.
The artificial intelligence company is best known for itsfacial recognition technology and has been on a Washington tradeblacklist since 2019. It is aiming to raise as much as $2billion in a Hong Kong IPO https://www.reuters.com/technology/chinese-ai-startup-sensetime-file-hong-kong-ipo-by-end-august-sources-2021-08-19,sources have said.
Wang Xiaogang, co-founder and head of research at SenseTime,told Reuters in an interview that in addition to China, thecompany's AR effects were also popular in Southeast Asiancountries such as Thailand and Malaysia.
He also said SenseTime was combining its AR capabilitieswith its smart driving technology.
It has helped develop AR mini-buses that feature level 4autonomous driving technology - where a vehicle can handle allaspects of driving in most circumstances with no humanintervention - as well as AR effects that can be used, say toshow passengers relevant commercials on their windows as theypass a particular site or photos of how a street used to look inthe past.
Some of the buses are currently being operated in China'seastern city of Wuxi.
"We first implemented AR effects online, and now we aretrying to apply more AR offline," said Wang.
Wang anticipates SenseTime's smart driving technology willbe installed on 20 million cars over the next seven years and ithas secured contracts with Chinese automakers like BYDand Great Wall Motor.
Wang declined to comment on how much SenseTime earns fromits AR or smart driving tech.
In placing SenseTime on its trade blacklist, the UnitedStates has alleged the company has played a role in human rightsabuses against Muslim minority groups in China. SenseTime hasdenied the allegations.
Last year, the company raised $1.5 billion in a privatefunding round at a $10 billion valuation. It counts Qualcomm, Alibaba, SoftBank's Vision Fund and SilverLake Partners among its investors. REUTERS